We consume not because we're told to, but because we want to. This isn't the theme of "Brave New World" that I picked up on, and I don't think the book feature

We consume not because we're told to, but because we want to. This isn't the theme of "Brave New World" that I picked up on, and I don't think the book featured a world with profit-seeking corporations. Seems to me like "consuming because we want to" is the better choice of the two, no?