That image refers to Office 365 University, which is a subscription product. The article is not refering to Office 365 subscriptions, other than: "Depending on

That image refers to Office 365 University, which is a subscription product. The article is not refering to Office 365 subscriptions, other than: "Depending on your needs, you might find a single outright copy of Office Home & Student 2013 is more economical than an Office 365 subscription -- but not if you can't keep using it after you next upgrade your computer."