Apple isn't making much money at all with the 30% cut of app sales. Their margins are huge on the iDevices. Since XBox is sold near cost, the move to 99c games

Apple isn't making much money at all with the 30% cut of app sales. Their margins are huge on the iDevices. Since XBox is sold near cost, the move to 99c games and apps will just increase the costs needed to approve games while providing little profit or benefit to MS. Increasing the cost of hardware is another option but that's not easy either. Staying at the niche of high end games and including lots of media content is probably the better option.