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Does anyone have a recommendation for a good book that covers this sort of thing (A/B testing) in detail?
by sethev 14y ago
Does anyone have a recommendation for a good book that covers this sort of thing (A/B testing) in detail?
- btilly 14y agoI have read a couple of books, but have not been particularly impressed on the technical side. But if you want a longer presentation about how to do A/B testing, with various gotchas, development considerations, and so on, http://elem.com/~btilly/effective-ab-testing/ http://elem.com/~btilly/effective-ab-testing/ is a tutorial that I did at OSCON a few years ago. (Be warned, it is long and divided into sections. Different sections are aimed at different people in a business.)