Wolfram has written a lot of egotistical, boring things before. I have to give it to him: this time he's outdone himself. Why not just outsource the naming to

Wolfram has written a lot of egotistical, boring things before. I have to give it to him: this time he's outdone himself. Why not just outsource the naming to a flunky and then take credit for it if s/he comes up with a good one?