Without even reading it (and avoiding looking at the comments here), I predict that he'll advocate 'Wolfram'. Edit: Yep... http://imgur.com/KRyN97S.png http://

Without even reading it (and avoiding looking at the comments here), I predict that he'll advocate 'Wolfram'. Edit: Yep... http://imgur.com/KRyN97S.png http://imgur.com/KRyN97S.png I love the ramp up, first it's just mentioning that the name of the company is Wolfram... then going underground before coming out, in bold, with Wolfram Language, then four paragraphs before concluding that "At this point, we pretty much have to have 'wolfram'—or at least some hint of it—in the name." and there goes the rest of the article. Why not just call it Wolfram and be done with it. We know there's a big ego involved and we can't possibly bear Stephen Wolfram strain himself so much as to not name the language after himself. Anything else would be inhumane :) And considering the good he's done with both the quality product Mathematica and Wolfram Alpha, it's only justified.