It all depends on your service. I am willing to pay $20 a year for cross-device password management for personal use, not $20 a month. I am willing to pay $$$ f

It all depends on your service. I am willing to pay $20 a year for cross-device password management for personal use, not $20 a month. I am willing to pay $$$ for a CRM. For businesses, your product must save me more money than if I do it myself. If it's a mere convenience that can be duplicated by an excel spreadsheet, I'm only willing to spend so much. I suggest looking at what your value proposition is: if you think you can provide $50,000 dollars of value to your customer, you shouldn't be charging $5 a month. If your plan provides only a small amount of value, you better hope it provides that value to a large number of people. :) But you're not going to get away with charging more.