There are a lot of big business that don't have a strong web presence in traffic. While the first example that it comes to mind is Wal-Mart, the anecdote I am g

There are a lot of big business that don't have a strong web presence in traffic. While the first example that it comes to mind is Wal-Mart, the anecdote I am going to share is from there, so they probably don't "need" Hadoop, but maybe it'll make their analysis faster and more accurate. It's said that after Katrina, sales of peanut butter skyrocketed. I can't find a proper link right now to confirm this story, but it doesn't need exactness, because the theme is simply: There's a lot of data out there, how can we make sense of it?