While this is definitely a thought experiment, we found the basic premise to be true when we redesigned our product, pricing plans, and free trial strategy. We

While this is definitely a thought experiment, we found the basic premise to be true when we redesigned our product, pricing plans, and free trial strategy. We went from: Free Forever / $29 / $59 / $149 7 Day Trial / $49 / $149 / $249 And we have an overall better customer base (they find more value in our app) and relatively the same signup metrics as we had before.