The best approach that I have found, at least when making websites or creating a CMS, is to really dumb it down. Don't think about how you would like it to be,

The best approach that I have found, at least when making websites or creating a CMS, is to really dumb it down. Don't think about how you would like it to be, because it will almost always be too complex. Beyond making software super intuitive, make sure it's extensible enough to adapt to customer needs. Pretty much anything is possible but if your client is consistently asking for stupid things then I think it's time to find a new client.