You're certainly right in that there are logical flaws in the article. But the stoner effect is useful (and dangerous) because it's much better at creating chan

You're certainly right in that there are logical flaws in the article. But the stoner effect is useful (and dangerous) because it's much better at creating changes in beliefs/behavior than rational argument. It's a pattern worth understanding because you can use your understanding to defend yourself, or use parts of the effect to communicate your ideas and convince others. The book Switch[1] goes into more detail about what actually works when you're trying to get people to change. I highly recommend it if you're interested in Psychology or Marketing. [1]: http://www.amazon.com/Switch-Change-Things-When-Hard/dp/0385528752/ http://www.amazon.com/Switch-Change-Things-When-Hard/dp/0385...