Why not just present users with a choice? I imagine no more than a single digit percentage would choose something other than Google, but it'd be enough to hit t

Why not just present users with a choice? I imagine no more than a single digit percentage would choose something other than Google, but it'd be enough to hit them and send a message. I'd also be interested in the potential legal angles here: since Google are competing with Apple in a separate market, are they allowed to use their position as search leader to harm Apple? (e.g. by not offering similar deals it offers to other organisations like Mozilla, knowing that Apple doesn't have a choice but to use them anyway?) I suspect not, at least now now Bing is a viable alternative, but maybe a few years ago it'd have been a different story.