> I think marketeers leveraging "my" tend to envision that we will come to think of their product as like some treasured childhood teddy bear that we hug firmly

> I think marketeers leveraging "my" tend to envision that we will come to think of their product as like some treasured childhood teddy bear that we hug firmly to our bosoms each night. I'm not sure if it is as pronounced anywhere else, but my area has a lot of shops that use the prefix in their name. My Chemist My Hairdresser My Bookstore My House All places I walk past regularly, and they're all equally as awkward. Same goes for interfaces trying to emulate the same thing.