Making your site easy to crawl and find can be spammy when taken too extremes, yes, but it's also about quality basics. Good titles, site structure, URL structu

Making your site easy to crawl and find can be spammy when taken too extremes, yes, but it's also about quality basics. Good titles, site structure, URL structure, relevant internal linking, etc. As an analogy, making your restaurant easy to find (relevant name, standard names for things, signs out front, etc.) is important unless you're so well-branded that can get by on having a secret, unmarked door.