If you're trying to find a valuable niche, anything that helps businesses to get paid quicker or cutting costs (with measurable results) would be an easy sell.

If you're trying to find a valuable niche, anything that helps businesses to get paid quicker or cutting costs (with measurable results) would be an easy sell. Unfortunately small businesses are usually too wrapped up working IN their business to have the time to spend ON their business setting up any new products that are a 'nice to have' Simple core features and implementation is key. If it has got a direct link to making them more money or saving them a LOT of hours then that cuts through a lot of friction when pitching the product. Good questions to ask business owners are :- * What are your main costs * What tasks make up your day * What tasks do you do monthly/annually Why not pick a specific type of business then you can really hone in on the same pain point that is repeated in that industry. Random examples * Ebay power sellers - A tool to find the best shipping provider (lowest cost) * Etsy Sellers - A tool to add up material costs + time taken to work out a sale price * Courier Business - A bare bones utility to configure multi drop routes & find low cost fuel enroute If you don't pick a specific industry it's really tough to reach mass market, have a solid target audience and learn it inside out before you build anything.