This article seems to be a sequence of fluff profiles of companies that already have quite a bit of publicity and success. And are not tech businesses, but mere

This article seems to be a sequence of fluff profiles of companies that already have quite a bit of publicity and success. And are not tech businesses, but merely businesses that effectively use the Internet. I can assure you that there are many technology driven startups that have genuinely interesting engineering challenges going on in NYC (coupled with viable intriguing business models). These places are not them. Note: I'm a tad old school in this regard, having a website element to your business can not be a modern definition of a technology company unless every company is a tech biz ... :-)