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"I do wonder whether they're too dependent on that one brand" They'll sure milk it as much as they can. But having something that successful gives you somethi
by martinced 14y ago
"I do wonder whether they're too dependent on that one brand"
They'll sure milk it as much as they can. But having something that successful gives you something that most people can only dream of: a gigantic advertising opportunity for their next games.
At any point in time where they're still relevant, they can just buy any small game company making the next great game and advertize it like mad, making the next great game even more successful than what it would have be.
They could have bought, say, Riot games if they wanted: the chinese forked "only" 400 millions to buy Riot Games / Leage of Legends.
Whenever Rovio shall feel like it they'll be able to fork out an height or a nine figures to acquire the next big game.
Rinse and repeat.
- TylerE 14y agoStrongly disagree. Riot/LoL is like the exact opposite of what Rovio is as a brand.
- ahi 14y agoWasnt that zynga's strategy too?
- lifeisstillgood 14y agoSurely that is an almost impossible feat to pull off 1. $NEXTBIGTHING is tiny and cannot be distinguished from the noise 2. $NEXTBIGTHING is going to be the next big thing, but only a few people can realise this 3. $NEXTBIGTHING is spreading like wildfire - the owners of $NEXTBIGTHING could take 400m from you, or they could take 20m in VC and become the next rovio. The time period between 1. and 3. is probably tiny compared to the time it takes to broker a 400M dollar deal