I'm not sure if it's even necessarily a be nice thing. Tim Cook strikes me as generally less emotional than Jobs. It may well just be that being dispassionate

I'm not sure if it's even necessarily a be nice thing. Tim Cook strikes me as generally less emotional than Jobs. It may well just be that being dispassionate he felt that when you took the heat out of it the pain to reward ratio just didn't make it a good move (which is pretty much spot on).