3 ms·
It's all about status and marketing. The halo effect is real.
by LogicHoleFlaw 18y ago
It's all about status and marketing. The halo effect is real.
- unalone 18y agoPeople don't like Apple for their marketing, though their marketing is pretty incredible. The best marketing they have are their actual products. People see people using Apple products, try them out, and fall in love. Apple doesn't advertise showing people using their products. They don't bandwagon you. They don't tell you you're "cool" if you use Apple. Their competitors do, and sometimes they work. Apple never does. Their advertisements focus on their actual products, and their competitors can't do that because it only works if you make incredible products. Can you imagine a commercial showing the Zune and nothing but the Zune? It would be horrible. So Microsoft shows people using the Zune so that you can see how cool it is. Meanwhile, even without a commercial I can give a friend a 5-minute demonstration of cool Mac things and that friend will become a diehard Mac fan. At the program I attended 2 years ago, 12 people, none of them Mac users, spent a month using older iMacs. Within a year each person in the program had bought a Mac. It wasn't commercials. It was product love.