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Also, Schema.org recently added a 'logo' property to the Organization type: http://schema.org/Organization http://schema.org/Organization This is useful becaus

by rryan 14y ago

Also, Schema.org recently added a 'logo' property to the Organization type: http://schema.org/Organization http://schema.org/Organization This is useful because it's an easy way for you to declare what your logo is to spiders looking at your site. Google/Facebook/Foursquare/etc. can then use this annotation to know what logo to associate with your page instead of having to guess algorithmically.

taftster 14y ago
Right, and that's a bit like trusting a site's meta keywords to fully describe the search engine keywords used to rank your site. This is an interesting thing, because how much does a search engine exactly trust your site content, especially very specific tags like this? Not very much trust, it seems to me.
- rryan 14y ago
  On the contrary, structured microdata is used quite often by companies like Google and Facebook to understand your site better. Here are a few examples: Rich snippets on Google allow you to customize your snippets in search: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170 http://support.google.com/webmasters/bin/answer.py?hl=en&#38... Using microdata and Schema.org annotations you can control the snippet that is used when your article is shared on Google+: https://developers.google.com/+/plugins/snippet/ https://developers.google.com/+/plugins/snippet/ Google+ Local / Maps use microdata on your page to understand things like store hours, address, telephone number, categories, etc. http://maps.google.com/help/maps/richsnippetslocal/faq.html http://maps.google.com/help/maps/richsnippetslocal/faq.html In fact, in the Google Webmaster Tools dashboard there is a central place where you can go to verify that the structured data Google has extracted from your site is correct (and if not, change your markup). Facebook's Open Graph microdata format allows you to describe your site in a way that Facebook can understand. This helps when generating snippets or treating your content as media content when it gets shared on Facebook. For businesses / places they surely use this for phone numbers, address, services, etc. http://ogp.me/ http://ogp.me/ https://developers.facebook.com/docs/concepts/opengraph/ https://developers.facebook.com/docs/concepts/opengraph/ Using a logo annotation, if Facebook were to make a synthetic place page for your business or company you could imagine them looking at a logo annotation on your site to decide what logo to use. This stuff is commonplace.
- grimboy 14y ago
  Yes but the point there was that sites had motivation to misrepresent their content. What motivation could you have to misrepresent your logo?
  - Zr40 14y ago
    If used by search engines, you could use this to add any image to search results, which doesn't necessarily have to represent your own logo.

by rryan 14y ago

taftster 14y ago

Right, and that's a bit like trusting a site's meta keywords to fully describe the search engine keywords used to rank your site. This is an interesting thing, because how much does a search engine exactly trust your site content, especially very specific tags like this? Not very much trust, it seems to me.

rryan 14y ago
On the contrary, structured microdata is used quite often by companies like Google and Facebook to understand your site better. Here are a few examples: Rich snippets on Google allow you to customize your snippets in search: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170 http://support.google.com/webmasters/bin/answer.py?hl=en&#38... Using microdata and Schema.org annotations you can control the snippet that is used when your article is shared on Google+: https://developers.google.com/+/plugins/snippet/ https://developers.google.com/+/plugins/snippet/ Google+ Local / Maps use microdata on your page to understand things like store hours, address, telephone number, categories, etc. http://maps.google.com/help/maps/richsnippetslocal/faq.html http://maps.google.com/help/maps/richsnippetslocal/faq.html In fact, in the Google Webmaster Tools dashboard there is a central place where you can go to verify that the structured data Google has extracted from your site is correct (and if not, change your markup). Facebook's Open Graph microdata format allows you to describe your site in a way that Facebook can understand. This helps when generating snippets or treating your content as media content when it gets shared on Facebook. For businesses / places they surely use this for phone numbers, address, services, etc. http://ogp.me/ http://ogp.me/ https://developers.facebook.com/docs/concepts/opengraph/ https://developers.facebook.com/docs/concepts/opengraph/ Using a logo annotation, if Facebook were to make a synthetic place page for your business or company you could imagine them looking at a logo annotation on your site to decide what logo to use. This stuff is commonplace.
grimboy 14y ago
Yes but the point there was that sites had motivation to misrepresent their content. What motivation could you have to misrepresent your logo?
- Zr40 14y ago
  If used by search engines, you could use this to add any image to search results, which doesn't necessarily have to represent your own logo.