After decades of new products always selling out quickly, you'd think they'd be able to get their supply chain in order, but alas, the next iPhone and iPad will

After decades of new products always selling out quickly, you'd think they'd be able to get their supply chain in order, but alas, the next iPhone and iPad will both be "sold out" within days. It's a very clever and effective marketing strategy, even when people know they are doing it. We want (and talk about!) what we can't have, even if the reason we can't have it is artificial. Just like a movie or TV show we can't see but which was completed months ago.