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It would seem to me that Monsanto's best play might be to forget about the patent lawsuits and just increase the price of their Roundup herbicide to compensate.
by temphn 14y ago
It would seem to me that Monsanto's best play might be to forget about the patent lawsuits and just increase the price of their Roundup herbicide to compensate. Get complete market dominance with the seeds, letting them be freely copied, knowing that the herbicide will be difficult to manufacture. Razor and blade model.
- kvb 14y agoThe patent on Roundup (glyphosphate) expired in 2000 [1], so that's probably not a viable strategy. [1] http://en.wikipedia.org/wiki/Glyphosate http://en.wikipedia.org/wiki/Glyphosate
- cdcarter 14y agoIt's my understanding that in large agriculture, Monsanto produces a new Roundup "recipe" every year and matching "Roundup Ready" seeds. Of course, I can't find a source on this right now, so I may be way off.