"really bad at estimating demand" I won't pretend Apple is bad at estimating demand, even though each new model sells way more units than the last. Tim Cook is

"really bad at estimating demand" I won't pretend Apple is bad at estimating demand, even though each new model sells way more units than the last. Tim Cook is famous for his inventory management [1]. I think Apple's manufacturing partners simply cannot produce enough of them (partly because Apple keeps making them harder to manufacture, partly because Apple demands the best prices). Of course, Apple could wait longer, stockpiling units for months, before announcing the products but then production units tend to leak and it allows competitors to catch up. [1] http://www.wired.com/business/2011/08/why-tim-cook/ http://www.wired.com/business/2011/08/why-tim-cook/