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Oh come on, Apple sell out every time they release an iOS product - even when they miss analysts' expectations. They are either really really bad at estimating
by rednukleus 14y ago
Oh come on, Apple sell out every time they release an iOS product - even when they miss analysts' expectations. They are either really really bad at estimating demand (which I seriously doubt), or they are intending to sell out.
It's a perfectly sensible thing to do.
- Samuel_Michon 14y ago"really bad at estimating demand" I won't pretend Apple is bad at estimating demand, even though each new model sells way more units than the last. Tim Cook is famous for his inventory management [1]. I think Apple's manufacturing partners simply cannot produce enough of them (partly because Apple keeps making them harder to manufacture, partly because Apple demands the best prices). Of course, Apple could wait longer, stockpiling units for months, before announcing the products but then production units tend to leak and it allows competitors to catch up. [1] http://www.wired.com/business/2011/08/why-tim-cook/ http://www.wired.com/business/2011/08/why-tim-cook/