Plus the ongoing psychological weight of knowing you are not doing your best work, and/or you're doing great work that is destined for the junkyard, or you're c

Plus the ongoing psychological weight of knowing you are not doing your best work, and/or you're doing great work that is destined for the junkyard, or you're casting pearls before swine… not to mention failed projects don't look great in your portfolio. Saying "No" is a way to honor yourself, protect yourself from hidden opportunity costs (both real & psychological), and feel good about what you're doing.