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> Tech guys rarely click ads on searches. I'm going by my own results with AdWords, not by faulty intuition. > While on phone call (inbound!) I experienced th
by mkr-hn 14y ago
> Tech guys rarely click ads on searches.
I'm going by my own results with AdWords, not by faulty intuition.
> While on phone call (inbound!) I experienced that it's hard to explain to users how to find my web site on Google. User enters the term, but then first 3 results are competitors' ads...
You might try putting "official" somewhere in the meta description to see if that helps with the confusion. Your site seems to be what people are looking for, so a simple change like that will tell people "this is the one you're looking for."
edit: It doesn't look like you have any meta description. It's not usually needed, but I think it might be essential in this case.
- dennisgorelik 14y agoHow exactly would you fit "official" into meta description. I just took a look at your site - it does not have "official" in meta description. But if you added it - would it be something like: "The art and writing of Michael Robinson (by Michael Robinson) - official"?
- mkr-hn 14y agoNo one runs confusing ads against my site, so there's no confusion when someone searches for it. As for the meta description, what you put there is up to you. Hire a copywriter if you can't come up with something. I can recommend a few.