I think that's yet to be determined. They're taking a non-standard strategy with releasing media, and there's potential that it could just work for them. Sure,

I think that's yet to be determined. They're taking a non-standard strategy with releasing media, and there's potential that it could just work for them. Sure, normally TV spreads by people talking about it across a season, but normally there's also the problem of "oh I have to now 'catch up' and the resistance that comes with that. This is a no-pressure situation where you can tell your friends about how awesome a show is, and they can go watch the whole show with no constraints or time pressure or schedule. It embodies the goal of the Netflix service. Sure they're not getting the standard 'talk about a show for 6 months as episodes come out', but instead they might get a viral chain effect where the season isn't constrained to that time period either. Ultimately their goal is to grow subscribers by hooking them with valuable content they can't get anywhere else.