Making more money is an ok goal, though a bit too general for practical use. The problem comes from a short-sighted approach to making more money now at the ex

Making more money is an ok goal, though a bit too general for practical use. The problem comes from a short-sighted approach to making more money now at the expense of making money later, which is what GM did. If they'd decided to sell more cars by making better ones, it probably would have taken longer to get to that point, but they'd have been in a much better position to compete with the other car makers.