I'm surprised there isn't already a Streisand-like term for "misappropriating something very common as your trademark", as in the hypothetical "did you see last

I'm surprised there isn't already a Streisand-like term for "misappropriating something very common as your trademark", as in the hypothetical "did you see last week when Oracle tried to Space Marine the Internet Oracle archives?" I guess Nissan has some prior art here.