I am not PG, but just from the top of my head, I think the application should at least show that: - You <em>understand</em> what you're building, who needs it

I am not PG, but just from the top of my head, I think the application should at least show that: - You <em>understand</em> what you're building, who needs it and why - You care about this project (incl. that you have already started working on it) - You are the kind of team who can pull this off (realistic, committed, hackerish)