This had me twitching right from the start: Increasing what scientists call the planet’s albedo, or reflective power ... What scientists call? How abo

This had me twitching right from the start: Increasing what scientists call the planet’s albedo, or reflective power ... What scientists call? How about what everyone calls when they need to measure reflectivity. I don't know if this is just unfortunate choice of language or the author exhibits an bit of an us-and-them attitude towards science. I really hate the term "scientists", the way it is used is like they're this abstract homogeneous mass of not quite people who hand down decrees from on high. Instead of what they really are which is a very inhomogeneous group of hard working people working in a very broad number of fields with a vast array of ideas.