4 ms·
The public's fear of "chemicals" was so great that Dow Chemical effectively dropped the "Chemical", so they now effectively brand themselves as just "Dow". I l
by a_p 14y ago
The public's fear of "chemicals" was so great that Dow Chemical effectively dropped the "Chemical", so they now effectively brand themselves as just "Dow".
I learned about this name change from what has to be my favorite interview with a CEO ever, in which the Dow Chemical CEO actually said "Yeah, it’s a branding topic. So we’ve got to go out there and really re-educate humanity, because at the end of the day, 95 percent of all products out there have chemistry in them."
One of my favorite "scientific" journals, the JAYFK (title is NSFW, the content is fine), had a lot of fun with this quote. http://www.thejayfk.com/?p=2212 http://www.thejayfk.com/?p=2212
- skrebbel 14y agoI don't think the Dow CEO quote is all wrong. He runs a bunch of chemical plants. When he says "Have chemistry in them", I think it's safe to assume that he means "chemical processes induced by humans". Which is, as a matter of fact, how most people interpret the term "chemistry", even if it's wrong in the strict sense. So by that definition, that salad I harvested from my allotment garden last summer doesn't have "chemistry in it". It grew all by its own, and then I washed it and ate it raw.