Most people do not want that consistent experience and do not care about it. My girlfriend is working in a SME where they rely on a desktop app essential to th

Most people do not want that consistent experience and do not care about it. My girlfriend is working in a SME where they rely on a desktop app essential to their business which only runs on Windows... So they're forced to used Windows. Yet no one there buys Windows phones or tablet: they don't want to hear about it. A person there is perfectly happy buying a MacBook or MacBook Air (despite being forced to work on Windows), a Samsung smartphone "because it's cheaper than an iPhone" and an iPad or an Android tablet. They don't care about having "all iOS" or "all Windows" or "all Android". Nada. Zero. People don't want that. The only thing they do care about is being able to run their webapp from everywhere. Best sentence heard today? "The company selling us the software (previously Windows-only) we need has now put the application in the cloud and we can use from any browser. We'll at last be able to use our Mac to work and get rid of Windows!". The webapp revolution is under way and it's changing the way SMEs (the real backbone of the economy btw, representing more money than the corporate world) are using computers. They know they've been stuck in the Windows and Office milking cycle and they don't like it. People in SMEs are starting to realize that there's a way out and Microsoft-shops throughout the world who previously could survive by selling Windows-only software are now forced to move "to the cloud" or become irrelevant. Because the demand from the users is there. Karma is a bitch. And it's coming right into Microsoft's face.