Exactly. Pace the article, the reason that Lego seems expensive to us is that other toys are now much cheaper (in real terms) than they were in the '70s. If y

Exactly. Pace the article, the reason that Lego seems expensive to us is that other toys are now much cheaper (in real terms) than they were in the '70s. If you corrected for "toy inflation" instead of "general inflation" this would be apparent.