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Or maybe sink a significant portion of that cash into hiring the world's brightest scientists and engineers, and doing some crazy, next-gen R&D at the sort of l
by jonnathanson 14y ago
Or maybe sink a significant portion of that cash into hiring the world's brightest scientists and engineers, and doing some crazy, next-gen R&D at the sort of level only governments are able to fund. Maybe fund some university research and claim first patent rights on the results, too. Hell, might as well buy the future for the next 50-odd years.
To the extent that Apple's success is predicated on staying a couple steps ahead of the market, seems like a decent investment.
- gwright 14y agoApple has been ramping up their R&D spending. Here is a chart from last fall: http://techcrunch.com/2012/10/31/apples-rd-spending-climbs-1-billion-to-3-4-billion-during-fy-2012/ http://techcrunch.com/2012/10/31/apples-rd-spending-climbs-1.... Their most recent quarterly filing showed a quarterly expense of $1 billion on R&D, a 33% increase from the same quarter a year ago.