3 ms·
Call me crazy, but it seems to me that Snapchat solves an actual need: namely, that users want to be uninhibited in being social, but don't necessarily want a p
by jonnathanson 14y ago
Call me crazy, but it seems to me that Snapchat solves an actual need: namely, that users want to be uninhibited in being social, but don't necessarily want a paper trail of all their crazy, goofy, drunk, sexy, etc., behavior following them around.
This doesn't necessarily mean that sexting is the only legitimate use case, or even the predominant use case. Rather, I see as the use case pretty much anything that people want to share via SMS, or even on Facebook -- but don't want to remain up for long, or be seen accidentally by undesired audiences (parents, co-workers, friends who are outside the specific loop, etc.).
Snapchat is sort of like social networking as pointcasting, rather than social networking as broadcasting.