'Turning around' implies it's the same group of users doing both. I, for one, have never persuaded a user to depend on a startup; I am squarely on the side of a

'Turning around' implies it's the same group of users doing both. I, for one, have never persuaded a user to depend on a startup; I am squarely on the side of advising users never to depend on anything without a well-understood business plan, EVER.