>You seem to be arguing that one should never seek that end. Not at all. I am saying it is in no way necessary to load a non-standard font for the primary tex

>You seem to be arguing that one should never seek that end. Not at all. I am saying it is in no way necessary to load a non-standard font for the primary textual content in order to achieve the goal of a distinctive design. Loading a font to use for your branding is perfectly reasonable, users aren't there to read that anyways. Punishing the user by making the content not be there because you think distinctive design requires all your text to be unreadble_font_x just bad design.