aguynamedrich, What Yammer did well is reinvent the social intranet for making announcements inside the firewall. It allowed for one person inside a company of

aguynamedrich, What Yammer did well is reinvent the social intranet for making announcements inside the firewall. It allowed for one person inside a company of 1000s to broadcast to the entire company. What Yammer never had a chance to perfect before being purchased/killed was how to be the place where people actually work... The way people work has changed in the last few years. People are working 24/7, using multiple devices, working in distributed teams, in teams that are cross-company etc... These changes making communicating in real-time a necessity which is why Hall is focused on real-time communications.