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But what business sense does it make for Google to sell the data directly? You can only sell data once; targeted advertising can be sold over and over again.
by Shooti 14y ago
But what business sense does it make for Google to sell the data directly? You can only sell data once; targeted advertising can be sold over and over again.
- fauigerzigerk 14y agoIt could make business sense for someone like Google or LinkedIn or Facebook to provide a service to employers to score job applicants in terms of loyalty, skill, reliability, security risk or whatever. It could make business sense for Google to provide credit risk scoring to banks or lifestyle/health related scoring to health insurance companies. They would not have sell our personal data to do that. They would just compute scores. Granted it would not make business sense for Google to do that right now. But the future might look very differently. What about a desperate future Google that has been deprived of ad income by regulation happy governments or threatened by anti-trust legislation? What about a Google disrupted and superseded by some other new and cool company, lead by someone put in place by activist investors to monetize its assets? Things change, but our ability to react to such changes is very limited when it comes to taking back information that has been put out there.