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Setting the goal was not the problem here: the problem was the way they chose to achieve that goal. Building better cars might, rather than doing everything to
by dextrocardia 18y ago
Setting the goal was not the problem here: the problem was the way they chose to achieve that goal. Building better cars might, rather than doing everything to sell crappy ones, would have had a much better chance for success.
- teej 18y agoThat's a matter of setting the right goal. Perhaps "make better cars" would have been appropriate goal, insetad of "make more money".
- Tamerlin 18y agoMaking more money is an ok goal, though a bit too general for practical use. The problem comes from a short-sighted approach to making more money now at the expense of making money later, which is what GM did. If they'd decided to sell more cars by making better ones, it probably would have taken longer to get to that point, but they'd have been in a much better position to compete with the other car makers.
- puzzle-out 18y agoThey could have decided to produce something completely different, like nokia, that old world-leading manufacturer of rubber galoshes.