I agree: I rarely find that suggestions based off of anonymous, aggregrate consumer "social" data helps "pick" worthwhile suggestions for me. If a category of

I agree: I rarely find that suggestions based off of anonymous, aggregrate consumer "social" data helps "pick" worthwhile suggestions for me. If a category of shopping is completely new to me, then what everyone else knows can make me more aware of the commonplace options (which is helpful). But if I know anything about the category of items I am looking at, I really don't care what the anonymous masses already know because I know it already too or it's a very "obvious" connection.