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Having enough cash to, on demand, fund creation of new technologies at commodity prices is a VERY powerful industry tool. IIRC, Apple wanted "retina displays",
by ctdonath 14y ago
Having enough cash to, on demand, fund creation of new technologies at commodity prices is a VERY powerful industry tool.
IIRC, Apple wanted "retina displays", there weren't any producers for want of enough capital to build the production facilities, so Apple wrote a check for well over a billion dollars to have the factory built, and built to a level where production was as cheap as if it had been running for many years, approaching commodity prices. Result? First product line to feature such high resolution, and at a price competitors couldn't come close to matching.
Likewise other technologies and supply chain issues.
You can't move that fast, stay that far ahead, with costs that low, without the ability to fork over VERY large amounts of money on a moment's notice.