As a seven years old, all I wanted (and saved up for) was the biggest, most generic set I could possibly have. I still remember running like crazy to see my mom

As a seven years old, all I wanted (and saved up for) was the biggest, most generic set I could possibly have. I still remember running like crazy to see my mom coming back from the city, carrying LEGO 733 Universal Building Set. Highly branded sets probably push children more into playing roles and sticking to, probably still imaginative enough, scenarios rather than into creative process of building.