Maybe because DuckDuckGo differentiates themselves better. Microsoft is more of the same - maybe marginally better in one respect (allowing opt-out) but atrocio

Maybe because DuckDuckGo differentiates themselves better. Microsoft is more of the same - maybe marginally better in one respect (allowing opt-out) but atrocious in many others - almost every article I've seen has had no trouble balancing the story with talk of Microsoft's past transgressions. On the flip side, I agree that Google should allow you to opt out of this, but it's pretty easy to use any email client to access your gmail e.g. Thunderbird, Apple Mail, even (shudders) Outlook / Outlook Express So the only thing those ads are actually paying for are Google's UI.