This site suffers many ailments, but I think the biggest problem is that the examples are not very compelling. They all amount to Google's contextual ad algorit

This site suffers many ailments, but I think the biggest problem is that the examples are not very compelling. They all amount to Google's contextual ad algorithm not being perfect and getting the context a bit wrong. The (supposedly devastating) effect of that is that if you bother to read the ads, the ad won't be relevant like it's supposed to be. It feels like this initiative came top-down at Microsoft, probably starting with Ballmer's quote about "Google reading your email." I wonder whether Ballmer has even used email. It feels as though they're fighting an imagined problem that doesn't end up being much of an issue in practice.