Personalized ads is not an issue. Excessive and invasive email scanning and analysis is. It's really a bait-n-switch technique. They are substituting a bigger

Personalized ads is not an issue. Excessive and invasive email scanning and analysis is. It's really a bait-n-switch technique. They are substituting a bigger and more important issue with something tactile but of a superficial value. "Your tumor hurts? We have a Tylenol for that."