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Well its not just any organization... the organization's sole purpose is promotion (or at least that's what I gather from the name, National Fluid Milk Processo
by guynamedloren 14y ago
Well its not just any organization... the organization's sole purpose is promotion (or at least that's what I gather from the name, National Fluid Milk Processor Promotion Program) - and the internet happens to be a damn good place to promote, especially on a memorable domain like milk.com. And $110M a year revenue over 10 years is $1.1B revenue, and I think milk.com would probably still be relavent and valuable 10 years out. So $10M of $1.1B doesn't seem so bad at all.
- blowski 14y agoAssuming, of course, that their business model predicts that over the course of those 10 years $10M extra profit will be made from having the domain milk.com. I have no idea about the milk business, especially not its promotion. But I would imagine that few people would not spend as much money on milk because this organisation does not own the domain 'milk.com'. It's more likely to be bought by a corporate wanting a pretty memorable domain.
- AimHere 14y agoPerhaps the domain holder is from the Magrathean School of Business Administration, so his strategy is to go into hibernation until his customers can afford the product...