it's a really simple site w/wysiwyg for writing e-books (spits out epub/mobi/pdf too). has a nice reader as well (see prev demo link). i think mike@pen.fm is

it's a really simple site w/wysiwyg for writing e-books (spits out epub/mobi/pdf too). has a nice reader as well (see prev demo link). i think mike@pen.fm is in palo alto actually.