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I stopped reading at "outsource ... analytics". In this age of data and data science "analytics" means a lot more than web analytics and some javascript on your
by nborwankar 14y ago
I stopped reading at "outsource ... analytics". In this age of data and data science "analytics" means a lot more than web analytics and some javascript on your web pages. This expertise needs to be part of your organization's DNA.
- bwertz 14y agoI think analytics was referring more to the tools to capture analytics data, not the process of making sense of that data (which is definitely core!)